Our Story
Humble beginnings
From a small idea in Sellicks Beach to thousands of families across Australia - this is how The Willow Corner became part of your celebrations.
It Started With a Question We Couldn't Answer
Back in 2019, Tori and Jade were settling into their new home, and long story short, they started tinkering with building laser cutters. It's what every couple does eventually, right?
Fast forward a couple of years, they were decorating for Harper and Noah's first proper Christmas together as a family of four. They wanted something special - a keepsake box that could hold Christmas Eve treats, something beautiful enough to photograph, sturdy enough to last through years of excited little hands, personal enough to feel like theirs.
They searched everywhere. What they found were flimsy baskets that would break after one use, or expensive options that felt mass-produced and impersonal. Nothing captured what they were looking for: quality craftsmanship meets heartfelt personalisation meets Australian family life.
So they made it themselves.
That first Christmas crate, crafted in their garage workshop in Sellicks Beach, became the centrepiece of their family's Christmas morning photos. Friends and family saw it and asked: "Where did you get that? Can you make me one?"
The answer to those questions became The Willow Corner.
Why We Do This
We're not here to sell you more stuff. Your cupboards are already full, your homes already cluttered with things that break, fade, or get forgotten in the back of closets.
We're here to create keepsakes that matter.
The kind of products that get pulled out year after year. That appear in hundreds of family photos. That children remember from their own childhoods and want to recreate when they have families of their own.
We believe in:
- Quality over quantity - One beautiful crate that lasts decades beats a dozen disposable boxes
- Traditions over trends - We design for longevity, not for this season's aesthetic
- Meaning over materialism - Our products help families celebrate what matters: togetherness, growth, love
Sustainability over convenience - Reusable, interchangeable, built to last - because the planet our children inherit matters
How We Create
Every product at The Willow Corner is designed, prototyped, and refined right here in our Sellicks Beach workshop. Jade leads the creative vision - if you've ever wondered "who comes up with these designs?", the answer is usually Jade or Tori, often inspired by something Harper or Noah said or did.
Tori handles operations, ensuring orders flow smoothly from our workshop to your door. (She's also the one testing whether products survive being dropped, thrown, or enthusiastically handled by excited children - quality control has never been more hands-on.)
Harper and Noah? They're our toughest critics and best inspiration. If a night light doesn't soothe Noah to sleep, we redesign it. If Harper doesn't get excited about a new bag tag design, we know it won't resonate with other kids either. They keep us honest about what actually works for real families, not just what looks good in marketing photos.
Our Materials Matter
We source sustainable timber and premium acrylic because we're not interested in making products that end up in landfills. The timber we use develops a beautiful patina over time, telling the story of years of use and love. The acrylic is laser-cut and engraved with precision, creating depth and detail that cheap alternatives can't match.
Yes, quality materials cost more. Yes, our products are priced higher than mass-market alternatives. But when you're buying something designed to last through a childhood (or multiple childhoods), the value reveals itself over time.
Join our Family
Whether this is your first visit to The Willow Corner or you're already part of our community (with a house full of our products and a child who refuses to sleep without their personalised night light), we're grateful you're here.
We'd love to see how our products become part of your family's story:
- Tag us on Instagram: @thewillowcorner_au
- Use our hashtag: #WillowCornerMagic
- Share your photos: We feature customer stories regularly (with permission!) because your families inspire us daily
- Leave a review: Your honest feedback helps us improve and helps other families make confident decisions
Thank you for choosing to celebrate with us. Thank you for trusting us with your family's milestones. Thank you for valuing quality, meaning, and traditions that last.
From our family to yours,
Tori, Jade, Harper & Noah
The Willow Corner
Sellicks Beach, South Australia
Ready to Start Creating Memories?
Explore our collections and find the perfect piece for your family's celebrations.